Anita Buce: Successful beverage distributor

by reyna11 on July 2, 2006

Anita Buce started in business borrowing from neighborhood markets to stock her store. Her deft use of credit has served her in good stead, enabling her to become one of the top grossing beverage distributors in the country today. 

Anita Buce was not quite 16 and a junior high school student when she got married. While her husband continued his studies, she opened her first business, a sari-sari store. She didn’t have the capital, so Buce went around the neighborhood markets to borrow the goods she sold in her store. “I needed P2,000 to start the store, and in 1963, that was already a huge amount,” she recalls. Buce also raised pigs at the back of her store to augment what little the store was making. But even the proceeds from selling pigs were barely able to support her family’s needs.

This led Buce to grab the chance to become a dealer of San Miguel Beer-and later Coke and Pop Cola-when San Miguel Corp. gave out loans for start-up dealers in 1969. She started with 100 cases, which she herself delivered using her owner-type jeep, to wholesalers and retailers in Pandacan. As demand grew, she eventually earned enough to buy a Ford Fiera.

Fifteen years later, Buce’s businesses reached a point when she needed to infuse more money to build warehouses, buy more trucks, and hire sales agents, drivers, in-house mechanics, and inventory staff to oversee sales and stocks. Again, she turned to San Miguel and Coca-Cola for credit. She borrowed P8 million to expand her business to Paco, Sta. Ana, San Andres, and Quirino Avenue in Manila; Shaw Boulevard in Mandaluyong; and in Makati.

In 2003, Buce took out a P15-million loan from Union Bank’s MyLine. She put up four of her properties as collateral and used the money to buy more inventory from San Miguel.

Now, Buce keeps at least 56,000 cases of beverages at any given time in five warehouses, three of which are hers. On the average, she can dispose of 120,000 cases of beer and soft drinks monthly and even goes up to 150,000 cases on a good month, which is almost double her quota of 80,000 cases.

After more than four decades of selling beer, Buce now grosses an average of P50 million a month, and commands a 90-percent share in beer sales in her franchised areas alone. She has been named one of San Miguel’s top dealers for more than a decade. Aside from plowing her earnings back into the business, she also invested in real estate, buying more than 70 apartment units that she rents out. For a high school dropout who hasn’t taken any business course, Buce’s entrepreneurial feats are indeed one for the books.

Anita Buce’s advice on starting small and making it big in business: 

Be very hands-on. She herself goes to the palengke every day for her employees’ meals, checks the inventory in all warehouses during the day – including those in the delivery trucks before they leave the warehouse – and stays in her office way past midnight or until all the books are closed. These have allowed Buce to keep overhead costs down. 

Cash only please. Keeping all her transactions on cash basis leaves no room for deception, and has won for her bigger discounts from San Miguel. 

Stick to the winning formula. She has stayed with San Miguel because the relationship has been mutually beneficial. 

Be resourceful. Buce is one who never misses an opportunity to make money. During the Christmas holidays, she keeps her warehouses open round-the-clock to meet the huge demand for her beverages. 

Adjust. Although San Miguel is stricter with its dealers now, changing its policies to include fixed payments for its dealers, Buce has always been willing to adapt to these policy shifts.

AC Buce Trading
Telephone: (02) <>

Union Bank Corporate Banking Group 5
Telephone: (02) 638-2156
Fax: (02) 636-6374
E-mail: [email protected]

Entrepreneur Philippines – June 2006 Issue

{ 10 comments… read them below or add one }

Johnny Luneta June 4, 2007 at 1:20 pm

This is the same person who masterminded the murder of a business rival almost a year ago!

This is the same person who’s the main suspect of her first husband’s murder years ago.

This person is a freaking land grabber, swindler murderer rolled into one!!! This woman is plain evil!!!


Johnny Luneta June 4, 2007 at 4:07 pm

search her name in the internet to see what I meant of her being a land grabber


Johnny Luneta August 26, 2008 at 4:57 pm

Grabe talaga ang hayup na Anita Buce na yan!

Pagkatapos ipapatay yung asawa ni Josie Manlapaz ipinasunog ni Anita yung paupahanag bahay at tindahan ni Aling Josie.

Ngayon, pinahagisan pa ng granada ang bahay nila Aling Josie buti na lang hinde sumabog ang granada kung patay lahat silang mag-iina. Napa itim ng budhi ng hayup na babae na yan! Kala ko sa komiks lang o sa pelikula merong mga character na ganyan hinde pala, mas masahol pa pala sa totoong buhay!!!

Eto yung TV Patro Video nung mga suspek na naghagis ng granada…buti na lang nahuli!!!


MPD Police March 22, 2011 at 10:34 pm

May warrant n nga yan tao n yan at pinaghahanap n ng batas.. nagtago n sa sulok ng mundo.. gagawa ng kahayupan ndi kayang harapin ngayon nagtatago n dhil pinaghahanap n ng batas


Special Investigator DARWIN N. FRANCISCO June 28, 2011 at 2:21 pm

Just an Update, Fugitive ANITA C. BUCE was finally arrested last June 24, 2011, friday between 8PM-9PM in Sucat, Paranaque City by around 30 NBI Agents by virtue of a Warrant of Arrest issued by Manila RTC Branch 173 for MURDER. Subject BUCE is presently detained at the NBI-JAIL.

The Undersigned investigator was the one who handled the case and eventually filed the same at the Department of Justice.


Johnny Luneta June 30, 2011 at 10:32 pm

Thanks a lot Special Agent Francisco.

Can you also please investigate her enabler? Namely, retired DOJ Secretary Gonzales and retired Chief City Prosecutor Zunio.


TsongTsang June 28, 2011 at 6:54 pm

suggest ko lng idilete ang tel. no. nyan ndi dpat tinutulungan lumago ang mga ganyang tao, ang alam ko mahirap lng sila dati na yumaman, imbes na maging mapagkumbaba ganyan pa ung ginawa nya langya


TsongTsang June 30, 2011 at 8:29 pm
Liza S July 22, 2011 at 9:19 pm

Sinusuka ng mga taga-Pandacan yang si Anita Buce. Ang tawag nga diyan ng mga tao niya mismo si Mam. Mamamamatay tao. Kinakawawa niyan ang mga trabahador niya. P200 lang ang bayad sa isang araw, mahigit 12 horas ang trabaho, walang bayad no overtime. Kaya yan yumayaman kasi puro kahayupan ang alam. Ang mga taga-Pandacan ngayon pinaguusapan at kinatutuwa ang pagkakahuli diyan. Sana nga yung buong pamilya nyan ang makulong kasi kahit mga anak nyan ugaling demonyo din.


reynz August 26, 2008 at 7:54 pm

marami pong salamat sa update! buti na lang di ko dinelete tong original entry ko dahil akala ko role model. matindi pala ang lintek. i hope mahuli ang mga to.

reynz’s last blog post..Was the Philippine media disrespectful?


Leave a Comment

Current month ye@r day *

{ 1 trackback }

Previous post:

Next post: