The road to winning the OFW Slogan and Logo Contest

by reyna21 on October 25, 2007

In the beginning: 

On September 5, 2007, I launched Reyna Elena’s very own OFW Slogan & Logo Design Competition.

The whole idea was simple.

Create a catchy slogan and a sleek logo that captures the spirit and best expresses and exemplifies what an Overseas Filipino Worker is all about. This is my response to the negativities hurled to all Overseas Filipino Workers by a notorious columnist who’s got the blessings and allowed by some newspaper dailies in the Philippines.

The judges:

The judges of this contest were Bea, Kengkay and myself. Since Bea was unavailable because of work-related travels, there were only Kengkay and myself who discussed the entries in detail. The flurry of emails between Philadelphia and Munich were burning the internet lines on the Atlantic Ocean. In the end, the decision was left solely on me.

Therefore, you will notice a lot of “me, myself and I” here. (I wonder why I like those words?! Hmmmmnn…) Which would mean that, because someone out there might not agree with my decision, violent reactions should just be directed to me and not to either Bea or Kengkay. Clear?

Two contest in 1: 

In essence, there were two (2) contests actually. One for the best slogan which will win Php5,000 and one for the best logo which will win another Php5,000.

On October 19, 2007, I posted the entries I received. There were thirteen (13) of them from eight (8) people.

  1. Kita ko, nasa ‘yo: Hirap ko, kita mo?

  2. Ol For Wan, Juan For All

  3. Taas-noo OFW, Kahit saan, Tagumpay sa Sanlibutan!

  4. Taas-noo OFW, Iisang Bangka Tayo

  5. Sa Kamay Mo, Tagumpay Ng Bawat Pilipino

  6. Global Filipino: Influencing the Modern World

  7. OK, FINE, Whatever Whenever Wherever

  8. Puyat At Walang Kamatayang Ipon Sayo

  9. I Heart Pinoyz Abroad

  10. Pinoy World Class

  11. Nagsasakripisyo para umasenso

  12. Bagong Bayani ng Lahing Pilipino

  13. Kayod nang kayod para pamilya maitaguyod

Witty, creative and great entries :

I was really suprised by how witty and creative the slogan ang the logo designs were. I could not thank the participants more than enough. Although we only received 13 entries, it would prove to  be very difficult to choose, which one would be the winning slogan and the winning logo.

 The road to winning the OFW Slogan and Logo Contest

I would like to take you now, to my journey in selecting the winning OFW Slogan and OFW Logo. By doing this, I hope to prove to each one of you how much decision work Kengkay and I put into this. We not only wanted to be fair, but also transparent with our decisions.

And so, we analyzed and deliberated the entries considering the simple criteria we had:

A catchy slogan and a sleek logo that captures the spirit and best expresses and exemplifies what an Overseas Filipino Worker is all about, is my response to the negativities hurled to all Overseas Filipino Workers.

Results of deliberation: 

I won’t discuss the great points that is obvious from the Logo and the Slogan. All of these entries are excellent by themselves. What I will do is that, I will point out why it didn’t hit the mark. 

Given that:

  1. I Heart Pinoyz Abroad” (Slogan & Logo). I eliminated the entry because I felt that she only joined just for the sake of joining and I really appreciate that spirit. 

  2. Kita ko, nasa ‘yo: Hirap ko, kita mo?” (Slogan & Logo) was eliminated because I felt that tears evoked negativity and considering that I am fighting Malu’s negativity on OFW’s, the tears did not match what I was looking for.

  3. Taas-noo OFW, Iisang Bangka Tayo” (Slogan & Logo) was eliminated because I felt that the logo was more apt for seamen. They are OFW’s themselves, however, I was looking for something that would include and/or represent OFW’s. Now, because Pinoys are smart, witty and funny, and have the propensity to make fun of just about anything, they might poke fun on “Bangka” by adding another letter and spell it as “something else”.

  4. ” Nagsasakripisyo para umasenso” (Slogan and Logo) was eliminated because we feel that the carabao is more tied to farmers than OFW’s. Although the slogan definitely defines the OFW, I felt that the competitors slogan fares better.

  5. “Bagong Bayani ng Lahing Pilipino” (Slogan & Logo) same as 5, but more importantly, I believe that the word Bayani is simply way overused. 

  6. “Kayod nang kayod para pamilya maitaguyod” (Slogan & Logo) same as 5 

  7. Puyat At Walang Kamatayang Ipon Sayo” (Slogan & Logo) was eliminated because I feel that I could not connect with the design and the meaning.

  8. Sa Kamay Mo, Tagumpay Ng Bawat Pilipino” (Slogan & Logo) was eliminated because I felt that I  could not connect with the great creative design of the logo and that the slogan encompasses all Pinoys. It was tough for me to connect with the “palad” though bold and creative.

  9. Pinoy World Class” (Slogan & Logo). It was easy to fall in love with this one, but I have to eliminate this because even if we put a comma to make it like “Pinoy, World Class”, it’s too general that it might not mean OFW’s no more. 

  10. Global Filipino: Influencing the Modern World” (Slogan & Logo). Similar to #9, it was also very easy to fall in love with this one. However, as we continued to deliberate, I felt that I have to eliminate this one because it’s also too general similar to #9.

 SloganLogoMapia

The elimination round resulted with the following map:

  1. Kita ko, nasa ‘yo: Hirap ko, kita mo?
  2. Ol For Wan, Juan For All
  3. Taas-noo OFW, Kahit saan, Tagumpay sa Sanlibutan!
  4. Taas-noo OFW, Iisang Bangka Tayo
  5. Sa Kamay Mo, Tagumpay Ng Bawat Pilipino
  6. Global Filipino: Influencing the Modern World
  7. OK, FINE, Whatever Whenever Wherever
  8. Puyat At Walang Kamatayang Ipon Sayo
  9. I Heart Pinoyz Abroad
  10. Pinoy World Class
  11. Nagsasakripisyo para umasenso
  12. Bagong Bayani ng Lahing Pilipino
  13. Kayod nang kayod para pamilya maitaguyod

 

The Final Three: 

Which now brings me to the following remaining entries which are very witty and unique by themselves. One of this or a combination of either one will win the prize.

They are:

  1. Ol For Wan, Juan For All

  2. Taas-noo OFW, Kahit saan, Tagumpay sa Sanlibutan!

  3. OK, FINE, Whatever Whenever Wherever

This contest will be concluded tomorrow.

Follow the road to winning the OFW Slogan and Logo Contest with some surprises!!!